Nature’s Sunshine has helped people achieve brilliant bodies for almost 40 years with its supplements and encapsulated herbs. Now there’s a broader focus—creating brilliant businesses for its distributors.
The company plans to launch the initiative it calls Brilliant Body, Brilliant Business at its convention this month. It is intended to accelerate its historically steady growth, transforming from a respectable $350 million company into the rock star it knows it can be: a billion-dollar enterprise.
Executives, employees and distributors—called members or, at higher levels, managers—view the company’s work as a mission to help people improve their health. The focus on growth will accomplish two things. More people will learn about the health-promoting products of Nature’s Sunshine, and more of them will take advantage of the company’s unique business opportunity to improve their finances. The mission is now about to kick into high gear.
The mission of Nature’s Sunshine to create health and prosperity extends into some of the poorest countries in the world. That became truer than ever three years ago, when the company became the founding sponsor of the Little Heroes Foundation.
As the founding sponsor, Nature’s Sunshine has aided Little Heroes in the renovation of baby hospitals in Russia, the construction of schools in Mali and the distribution of health supplements throughout Ghana. Little Heroes has also supported other organizations, including the Boys and Girls Clubs of Utah County and HopeKids.
In conjunction with the Little Heroes Foundation and Mali Rising, Nature’s Sunshine helped establish the Little Heroes Academy in Mana, Mali, during 2009. Mali is one of the 25 poorest countries in the world, and its people have severely limited educational opportunities. The Little Heroes Academy, which features three classrooms and two administrative offices, helps up to 200 children each year to get an education.
Part of the sale of every bottle of the company’s Sunshine Heroes products, which support children’s health, goes to the Little Heroes Foundation to further their cause. Additionally, the support of Nature’s Sunshine makes it possible for every donor dollar to go directly to support project expenses.
“We love the focus on children,” says Craig Dalley, Vice President of U.S. Sales and Marketing. “They’re our leaders for tomorrow. Improving their lives is like improving your health. We want to offer the opportunity for distributors to be involved in helping improve the lives of children around the world.”
He explains that the Little Heroes Foundation offers grants to a variety of different organizations, allowing the company to be flexible in the way it can help people. Distributors can sign up to participate and can have a donation deducted from their commission check. The company also provides direct donation opportunities at its salesforce events.
“We have distributors who have heart. They care,” Dalley says. “Nature’s Sunshine is all about sharing and caring. There are countless stories of members who give products away simply because they want to help people get well. Little Heroes takes it to a new level.”